ALLi Question of the Week: Holiday Marketing
On September 1, 2025, ALLi asked: Have you started planning your holiday marketing yet—and what do you have in mind?
Honestly, I don’t plan on doing holiday marketing right now. At this stage, I’m relying more on word of mouth than campaigns or seasonal promotions. Maybe once I have more books published, I’ll start looking at holiday strategies, especially since I do have a merchandise shop that could play into it.
For now, though, my focus is on building a foundation. Marketing tied to seasons and holidays can be powerful, but it’s not worth rushing into if the catalog isn’t there yet. I’d rather let my current work speak for itself and grow through reader recommendations.